Starting Up: Verona-based athletic-wear startup WodBottom wants women to look and feel their strongest

Starting Up: Verona-based athletic-wear startup WodBottom wants women to look and feel their strongest

Shelley K. Mesch | Wisconsin State Journal May 22, 2020 With fun, colorful patterns and tongue-in-cheek inspirational messaging, Verona-based athletic-wear startup WodBottom makes clothing for women who want to feel their strongest. Showcasing shorts for weightlifting that have “room for the butt and thighs,” 5-year-old online retailer WodBottom is looking to grow,...
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WISBUSINESS - WodBottom: Raises $250,000 in angel funding

WISBUSINESS - WodBottom: Raises $250,000 in angel funding

(VERONA, Wis.)—WodBottom, a fitness apparel startup that specializes in making women look and feel their strongest, has raised $250,000 in seed funding. The round was led by Nicole and Ben Raboine. “We started the business to help as many people as possible,” Co-Founder and CEO Than Ruyle said. “This funding...
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In Business Magazine - Local startup raises $250K in angel funding

In Business Magazine - Local startup raises $250K in angel funding

Verona-based WodBottom, a women’s fitness apparel startup, has raised $250,000 in seed funding, according to a company release. The funds will be used to expand WodBottom’s workforce, grow its subscription program, accelerate product development, and increase sales and marketing efforts. WodBottom started in 2015 as a retail e-commerce brand.  ...
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ABC News - Coronavirus forces Dane County businesses to scramble

ABC News - Coronavirus forces Dane County businesses to scramble

Coronavirus forces Dane County businesses to scramble VERONA (WKOW) -- The squeeze on supplies in China as a result of the coronavirus is being felt by businesses in Dane County. Verona's WodBottom produces unique, women's workout shorts. Product designer Emily Ruyle says roughly 2,000 units are sold each month. Ruyle...
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