Coronavirus halts production for local apparel company, sets inventory back by months

VERONA, Wis.– Wodbottom, a Verona based women’s athletic wear company, has gone months without new apparel after the coronavirus halted production with their manufacturing partner in China.

Co-Founder Emily Ruyle said the manufacturers didn’t return from the Chinese New Year holiday break in early February as scheduled, but rather at the end of the month. New designs aren’t expected to ship till April, which has forced Wodbottom to get creative with sales.

“Just trying to fill in the gaps until the end of April, when we get our new shorts in,” Ruyle said.

Wodbottom normally releases six to eight new designs each month. The company hasn’t had any new inventory since December, according to Ruyle.

 

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